At GameDay Jersey Rentals, we aim to provide sports fans who would typically not spend money to purchase a jersey with the opportunity to rent high quality sports jerseys at affordable prices. Initially, we are renting Los Angeles-based sports jerseys, from the most popular basketball, football, hockey, and baseball teams. We plan to branch out to all major sports and acquire an inventory from all U.S. cities with professional sports teams. Over time, we will broaden our inventory by including throwback and vintage jerseys, followed by an international expansion with the inclusion of soccer in our product line.The sports business industry is blossoming at a rapid rate, and is expected to reach $73.5 billion by 2019 in North America alone. Our goal is to find a niche within this ever-expanding, multibillion dollar industry. Currently, no jersey rental companies exist. Although we will be competing against other companies that sell sports jerseys, our target market does not completely overlap with these established companies. Our target market differentiates us from other companies, because we target those who wouldn’t necessarily pay for a full priced jersey, and would rather rent a jersey for a fraction of the normal cost.